Picture this:
It’s 2013, and the tech world is buzzing with anticipation.
Facebook, the undisputed king of social media, is about to unveil its next big thing.
The hype is real. The expectations? Sky-high.
After all, this is Facebook we’re talking about. The company that revolutionized how we connect, that turned “friend” into a verb, that made Mark Zuckerberg a household name.
Surely, their next product launch will be nothing short of revolutionary.
Right?
Wrong.
Dead wrong.
April 4, 2013. Mark Zuckerberg takes the stage, his signature grey t-shirt betraying no hint of the bombshell he’s about to drop.
With a confident smile, he introduces the world to Facebook Home.
The audience holds its breath. Tech journalists furiously type away. Millions watch the livestream, fingers hovering over their Android phones, ready to be part of the next big thing.
And then…
Crickets.
Confused looks.
Awkward coughs.
Facebook Home, the product that was supposed to “turn your Android phone into a great, living, social phone,” landed with all the grace of a lead balloon.
Within weeks, it was clear: This wasn’t just a misstep. This was a full-blown disaster.
The tech world was stunned. How could Facebook, with its army of brilliant engineers, its mountains of user data, and its seemingly unlimited resources, get it so wrong?
Theories flew faster than a Tesla on ludicrous mode:
But amidst all the noise, finger-pointing, and Monday morning quarterbacking, everyone missed the real story.
The true reason behind this colossal flop.
A reason so fundamental, so blindingly obvious in hindsight, that it’ll make you question everything you think you know about product launches.
Here’s the kicker, the plot twist that’ll make your jaw hit the floor harder than a skydiver without a parachute:
Facebook’s fatal flaw wasn’t in the product itself.
It wasn’t in the marketing.
It wasn’t even in the execution.
No, Facebook’s multi-million dollar mistake happened long before Mark Zuckerberg ever set foot on that stage.
It happened in the weeks and days leading up to the launch.
In other words…
Mind-blowing, isn’t it?
But here’s where it gets really interesting.
While the tech world was busy dissecting Facebook Home’s features (or lack thereof), I was obsessed with a different question:
What if Facebook had nailed the pre-launch?
What if they had built anticipation, engagement, and desire in the weeks leading up to April 4?
What if they had turned their audience into rabid fans, desperately counting down the days until they could get their hands on Facebook Home?
Would it have changed the outcome?
You bet your last Bitcoin it would have.
As I watched the Facebook Home debacle unfold, something clicked in my brain. A revelation so powerful, it was like being struck by lightning. Twice.
I realized that the success of a launch isn’t determined on launch day.
It’s determined in the weeks and days BEFORE the launch.
This wasn’t just a theory. This was the key to launch success, hidden in plain sight within a multi-million dollar failure.
And suddenly, I knew what I had to do.
I dove headfirst into the world of pre-launches.
I’m talking 18-hour days, more coffee than should be legally allowed, and a “DO NOT DISTURB” sign on my office door that my family started to think was a permanent fixture.
I analyzed successful launches across industries. I reverse-engineered failed launches to see where they went wrong. I tested, tweaked, and tested again.
And slowly but surely, a system began to emerge.
A system so powerful, so foolproof, that it makes traditional launch strategies look like trying to start a fire with two wet sticks.
I call it the “Launch Countdown System.”
And it’s about to change everything you thought you knew about product launches.
Imagine if Facebook had used the Launch Countdown System.
Picture this alternate reality:
By the time launch day arrives, the world isn’t just ready for Facebook Home. They’re ravenous for it.
The result? Instead of confusion and disappointment, we’d have seen excitement and celebration. Instead of a costly flop, we’d be talking about one of the most successful product launches in tech history.
Now, I know what you’re thinking.
“That’s all well and good for Facebook. They’ve got billions of dollars and a user base larger than most countries. But what about me? I’m just a small business owner/startup founder/aspiring entrepreneur. How can this possibly apply to my launch?”
I’m glad you asked.
Because here’s the beautiful thing about the Launch Countdown System:
It works for everyone.
Whether you’re launching a multinational product or a local service… Whether you’ve got a marketing budget of millions or just a few bucks… Whether you’re a seasoned pro or a complete newbie…
This system will transform your launch.
How can I be so sure?
Because I’ve seen it work. Again and again and again.
I’ve used it to:
And now, I want to share this system with you.
“Ortega is the most persistent person I’ve ever seen. If you ever get the opportunity to work with Ortega, work with him. He is the real deal” – Larry Benet (World’s Number #1 Super Connector aka World’s Most Connected Man Alive)
Using Ortega’s ideas brought me $3000 almost immediately and 10xed my sales in 2 weeks. Ortega is the real deal” – Ebuka Anichebe (Business Coach And Entrepreneur)
Amazing to work with Ortega – speedy and excellent service all round. I highly recommend him. – Jem Imbeah (Founder, The Global Ghana Girl)
“I got two clients from just implementing Ortega’s advice in less than a day. One of the gigs was worth $3000″ – Nanabo Ayebantonye (Direct Response Marketer & Founder)
“It’s been a pleasure working with Ortega and planning out ways to sell my digital products. His vast knowledge and understanding of how to use content to drive sales and connect with buyers made it all better. Over the past few months, as a result of these contents, we have seen a tremendous increase in sales and traffic on our sales pages.
I especially love that when he churns out content for me to review, I can feel the sense of connection the words would have on readers and intending buyers which makes for great sales. Ortega is a great guy and knows his work. I would recommend him to anyone looking to increase their sales.”
– Bankole Williams (Peak Performance Expert & Forbes Council Member)
“Speaking with Ortega in less than 30 minutes gave me ideas that improved my business above 30%”
Collins Okafor (Entrepreneur)
This isn’t just another marketing book.
This is the culmination of years of research, testing, and real-world application.
It’s the system that could have saved Facebook from its Home disaster.
And it’s the system that’s going to revolutionize your next launch.
Inside, you’ll discover:
But wait, there’s more! (I’ve always wanted to say that)
As if all that wasn’t enough, I’m throwing in a bonus chapter that’s worth its weight in Bitcoin:
The ‘Oops, We Broke The Internet’ Backup Plan:
Because sometimes, launches go so well they break things. Websites crash. Servers melt. It happens to the best of us (just ask Amazon on Prime Day).
In this bonus chapter, you’ll learn how to turn digital disasters into marketing gold. You’ll discover how a crashed website can actually boost your sales and turn tech troubles into viral sensations.
It’s the chapter that could have turned Facebook’s Home launch from a flop into a fantastic story of triumph over adversity.
A refreshing take on some traditional principles as well as new ideas and practical exercises.
I’ll definitely be passing this onto my marketing team, to use as checklist and benchmark for our next campaign. – Jason McCarthy (Director ,F7(dot)uk)
I’m Pastor Joseph King, a copywriter and a forex trader. I have followed Mr Ortega and loved his materials- none like them anywhere else!
So when I got this his new material,”Launch Countdown”, I didn’t waste time in reading it, as I expected to receive more mind-blowing ideas on how to get prospects coming after you like bees for your digital product upon launch. And as expected, I wasn’t disappointed.
However, I got more than I expected: how to get clients all over the world to pre-order even before the product is launched, plus many digital marketing and copywriting strategies.
This ebook is seriously loaded with strategies to make a success of online business and sales; a timely masterpiece and a must-have for anybody who desires to see serious results online – Pastor Joseph King, Direct Response Copywriter & Forex Traders
Now, I know what you’re thinking.
“This sounds amazing, but it’s probably going to cost me more than my monthly coffee budget.”
Well, prepare to be pleasantly surprised.
Because I’m not charging $997 for this launch-changing knowledge. I’m not even charging $497. Or $97. Or even $47.
Nope.
You can get all this launch-revolutionizing, sales-skyrocketing, mind-blowing knowledge for less than the cost of a fancy latte and a mediocre sandwich.
That’s right. For just $7, you can own the key to pre-launch domination.
$7.
That’s it.
Less than a movie ticket. Less than a large pizza. Less than Facebook probably spent on catering for the Home launch event.
Why so low?
Because I want to prove that you don’t need a Facebook-sized budget to have a world-class launch.
I want to show that with the right strategies, anyone can create buzz, build anticipation, and launch products that people actually want.
I want to democratize the art of the perfect launch.
And I want you to be part of this revolution.
This $7 price? It’s not going to be around forever.
In fact, it might not even be around by the time you finish reading this sentence.
(Okay, it lasted that long. But who knows about the next one?)
Soon, it’ll be $27. Then $47. Then who knows?
The price could go up faster than Facebook’s stock after they abandoned the Home project.
So if you’re sitting there, cursor hovering over the buy button, let me give you a little nudge:
What’s the worst that could happen?
You spend $7 and learn how to turn your next launch into a feeding frenzy of eager buyers?
Oh, the horror.
Or maybe you’ll just get a few chuckles from my borderline inappropriate humor and Silicon Valley snark.
Either way, you win.
Look, I get it. You’ve been burned before. We all have.
You’ve bought courses that promised the moon and delivered a moldy cheese wheel.
You’ve invested in strategies that were supposed to “revolutionize” your business but ended up being duds.
Heck, maybe you even bought a Facebook phone. (If so, I’m so, so sorry.)
So let me make this a total no-brainer for you:
If you don’t love this book, if you don’t find at least one strategy that blows your mind and boosts your launch potential, I’ll give you your $7 back.
No questions asked. No hoops to jump through.
Just email me and say “This book is as disappointing as Facebook Home. Give me my $7 back.” And I’ll do it. Happily.
Because I’m that confident in the value of this book.
So here we are. At the crossroads.
Path A: You click away, save your $7, and keep doing launches the same old way. Maybe they’ll work, maybe they won’t. But nothing will change.
Path B: You take a tiny risk. A $7 risk. You get the book. You implement the strategies. And you watch in awe as your next launch makes Facebook Home look like… well, like Facebook Home.
The choice is yours.
But before you decide, let me ask you this:
What if this book helps you avoid just one launch mistake? Wouldn’t that be worth $7?
Now imagine if it helps you create a launch so successful, so buzzworthy, that people talk about it for years to come.
Pretty sweet, right?
So why not give it a shot?
So what are you waiting for?
The “Launch Countdown” is about to begin.
Are you ready to launch your product into the stratosphere while Facebook Home remains a cautionary tale?
[BUY NOW FOR JUST $7]
Ortega Ogomigo
P.S. Still here? Still reading? I admire your dedication to procrastination. But seriously, every second you wait is a second you’re not planning your next mind-blowing launch. Get “Launch Countdown” now, before your competitors do!
P.P.S. Remember, this $7 price won’t last. Soon, it’ll be $27. Then $47. Then who knows? So if you want in on this launch-transforming knowledge at this absolutely bonkers price, act now. Your future self will thank you. And so will your bank account.
P.P.P.S. Okay, this is the last one, I promise. Think about this: A year from now, you’re going to be a year older. That’s happening whether you buy this book or not. But you could also be a year more successful. A year more knowledgeable. A year closer to your business goals. All for less than the cost of a Facebook Home phone on eBay. (Yes, they exist. No, don’t buy one.) So why not take that step? Click the button. Start the journey. Your countdown to launch success starts now.
